L3 Events creates stunning weddings and events steeped in passion, fun, and exquisite taste. Based in Orlando, Florida, the L3 team serves organizations, couples, and individuals all over the United States.
Their custom brand and Showit website design position L3 Events as the leading team for show-stopping weddings and events.
The 4 main ingredients of a brand strategy are Brand Values, Ideal Client, Brand Positioning, and Brand Personality. They each work together to complete the brand strategy puzzle. You can’t complete the puzzle if you’re missing a piece.
In this blog post, I will walk you through those four principles using L3 Events.
Brand Values are the North Star that leads your business decisions, who you serve, and how you serve your clients.
L3 is not only a representation of the founder’s, Rebecca, life motto and the inspiration for the passion they pour into our work — it’s also a key indicator of the mastery of our field that we are able to service ALL types of life-changing events from corporate, social, and wedding.
You have to be able to define who you want to work with. You need to clearly define your ideal client to attract them.
L3 Events has an emphasis on a high-level couple.
They want a show-stopping wedding that leans towards luxury but not overly “glam.” Rather than crystals or sparkles, she prefers silk and shine. She wants an upscale, city-like feel that is both modern and classic. She prefers neutral colors for a more timeless look with pops of gold. Things that are most important to her: venue, a great band, fantastic food, flowers and decor, and meaningful gifts for their guests.
Your Brand Positioning helps you create specific brand messaging and make strategic business decisions based on your target audience and offering’s main advantages.
We noted the breadth of their services earlier in the process. Unlike most other planners, L3 services more than just the wedding industry. They’ve also mastered the art of planning events within the corporate and social space, setting them apart as the leading artisan of building events for all types of significant life events.
This is how your personality shines through. Not what you say but how you say it.
Passionate, Confident, Stylish, and Idealistic are L3 Events’ brand words.
These adjectives help lead the design and the tone of voice, so everything is cohesive and creates a stronger brand.
This will lend a hand to how the copy is written on the website, how captions are crafted for social media, and how you interact with your clients.
Brand Strategy is a fundamental step in a creative process as it allows you to dive deep into your brand’s core and build a much more powerful, intentional, and strategic identity as a result.
This step also helps you get more aligned before we dive into the creative process and custom brand design to ensure that you’ll be able to take your vision and translate it into a design that will connect with your values, mission, and target audience.
L3 Events went through our Signature brand and Showit website rebranding experience. Our mission is to help business owners increase their income and build an online presence by pairing a beautiful brand design with an intentional website strategy.
With over 100 success stories, Carrylove Designs’ team of designers and copywriters help creatives craft a brand that stands out from the crowd so they can make more doing what they love.