Your website should be turning potential clients into paying clients. Today, I’m going to show you five changes that you can make to your website that’s going to keep them on your website longer, take them through a journey, and at the end, have them booking your services. How to Book More Clients From Your […]

Today we’re going over creating a personal brand. This is so important for every solo entrepreneur, creative business owner out there because we’re not a corporation. We are typically one person. Maybe you have a team of a few people that you hire on to do some work, but we’re not an industry, we’re not […]

Two seconds from viewing any Instagram profile you can tell is somewhat understands what the social media outlet is for or if they’re completely missing the point. Some accounts you click on immediately give you a spammy-vibe which leaves you feeling “ick”. Others, lead you on a journey with them and invite you to have […]

Your personal brand builds your business but focuses on you as an individual. According to a Nielson Consumer Survey, only 33 percent of buyers trust messages from a brand, while 90 percent trust messages from an individual they know. That means you, as a business owner, need to be the face of your message. This […]

Marketing your business is a lot easier when you know exactly who you’re speaking to. In order to run a successful online business, we have to know who we serve and how our product or service fits into their life. Below are two important tips to help you learn how to speak directly to your […]

It’s true — as your business changes so should your ideal client. As you define your portfolio and discover who you want to work with, that will morph your ideal client. Every six months to a year, depending on business growth, you should sit down and reanalyze who it is you want to work with. […]

Your website shouldn’t be just pretty. The main point of your website is to turn viewers into potential clients. That means every detail of your website should leave them wanting more. Below are the 3 things your website needs to attract ideal clients and get leads.   3 Things Your Website Needs to Attract Ideal […]

As a brand designer, I get asked this question a lot, “I think it may be time to rebrand but I’m not sure. How do I know?” There are a few warning signs that it’s time to revive life back into your brand. However, before we can decide if it’s time or not — we […]

After you’ve been in business for a while you start to see certain traits, characteristics, and similarities between the clients you love to work for and the clients you didn’t love to work for. The clients you genuinely enjoy, who pay for your services are referred to as your ideal client [learn more about ideal […]

  When it comes to your brand, one word to keep in mind is consistency. You should be consistent with everything you do in your business. You should set systems in place. By doing so, you will save time and your clients will come to know what to expect. Consistency is Key: How To Boost […]