kept secret
You're the
best
in your industry and you've been told that like it's a compliment…
The Editorial Room is how you fix that.
Brand strategy on retainer
The Editorial Room is how you fix that.
wait a sec ...was that a cold lead that just landed in your inbox!?
You’d be able to spend more time on your business rather than scheduling another coffee connection, hoping it turns into something more…
When all you really want is to enjoy more slow, quiet mornings that don’t require you to put on makeup or calculate what days this week need to be hair-washing days.
Imagine finally getting leads that didn’t require you to rely on word of mouth or to show up to 5 networking events per week.
💸
Someone gets referred to you.
They Google you.
What they find either confirms the referral or quietly kills it.
Did you know?
Which is why I created The Editorial Room, a brand strategy retainer designed to help successful Founders build a brand that earns trust before you're ever in the room without the agency price tag.
(…and want to understand their messaging, position, and marketing…
Not just have it done for them.)
🏷️
Your Brand Score
Expert Eyes On Your Brand
Done-With-You Strategy
Monthly Asset Review
Inside The Editorial Room, you get:
- A personalized Welcome Review and Brand Score so you have a clear picture of your gaps, and a plan.
- Every month, you submit one brand asset for review. I mark it up. Suggest what to change and what to say instead.
- A private workspace where founders post submissions, share before/afters, ask implementation questions, and get peer feedback.
- Three calls per month: a teaching framework, a live office hours drop-in, and a group review call so you always have a place to ask, learn, and implement without going it alone.
- A done-with-you 3-month marketing plan unlocked at Month 6 that builds on everything we've refined together, so your brand strategy becomes a growth strategy.
Get my first month for $297 →
“She was so thorough with her evaluation. She took her time to carefully explain her observations and recommendations. She thinks ahead to what her customers need to succeed in their business and at understanding her recommendations. She laid out a clear plan that I was be able to implement.”
– Cory
Boston Wedding Photographer
that's what she said | that's what she said | that's what she said | that's what she said | that's what she said | that's what she said | that's what she said | that's what she said | that's what she said | that's what she said | that's what she said
Here’s what your
Editorial Room
badge gets you...
access granted
Your Monthly Review
01
Every month, you submit one brand surface. I mark it up. What to change, what to say instead, and how to restructure it.
Most founders spend 1-2 hours per week on implementation. That's it. You're not clearing your calendar for a massive rebrand. You're committing a few focused hours to one thing each month.
Your Monthly Review
Every month, you submit one brand surface. I mark it up. What to change, what to say instead, and how to restructure it.
Most founders spend 1-2 hours per week on implementation. That's it. You're not clearing your calendar for a massive rebrand. You're committing a few focused hours to one thing each month.
A personalized Welcome Review when you start
02
The first thing I do is a full review of all six of your brand assets. I score them across three dimensions and give you a Brand Score out of 100.
Then I build a recommended sequence of what to work on first, ordered by impact. You walk in with a clear picture of the gaps and a plan.
The first thing I do is a full review of all six of your brand assets. I score them across three dimensions and give you a Brand Score out of 100.
Then I build a recommended sequence of what to work on first, ordered by impact. You walk in with a clear picture of the gaps and a plan.
Every month, you submit one brand surface. I mark it up. What to change, what to say instead, and how to restructure it.
Most founders spend 1-2 hours per week on implementation. That's it. You're not clearing your calendar for a massive rebrand. You're committing a few focused hours to one thing each month.
Your Brand Score (0–100)
03
Your Brand Score is my expert assessment of how your brand reads to strangers. Six surfaces scored across three dimensions, weighted into a number out of 100. I check it informally at Month 3 and do a full reassessment at Month 6. A founder who starts at 38 and hits 74 at Month 6 has concrete proof of progress.
The first thing I do is a full review of all six of your brand assets. I score them across three dimensions and give you a Brand Score out of 100.
Then I build a recommended sequence of what to work on first, ordered by impact. You walk in with a clear picture of the gaps and a plan.
Your Brand Score is my expert assessment of how your brand reads to strangers. Six surfaces scored across three dimensions, weighted into a number out of 100. I check it informally at Month 3 and do a full reassessment at Month 6. A founder who starts at 38 and hits 74 at Month 6 has concrete proof of progress.
The first thing I do is a full review of all six of your brand assets. I score them across three dimensions and give you a Brand Score out of 100.
Then I build a recommended sequence of what to work on first, ordered by impact. You walk in with a clear picture of the gaps and a plan.
Every month, you submit one brand surface. I mark it up. What to change, what to say instead, and how to restructure it.
Most founders spend 1-2 hours per week on implementation. That's it. You're not clearing your calendar for a massive rebrand. You're committing a few focused hours to one thing each month.
Monthly Calls & Accountability
03
Three calls per month: a teaching framework, a live office hours drop-in, and a group review. So you always have somewhere to ask, learn, and implement.
And if you don’t submit, then I follow up. The Brand Score keeps you motivated because you want to see your number climb. The Editorial Room culture celebrates progress.
Three calls per month:a teaching framework, a live office hours drop-in, and a group review. So you always have somewhere to ask, learn, and implement.
And if you don’t submit, then I follow up. The Brand Score keeps you motivated because you want to see your number climb. The Editorial Room culture celebrates progress.
The first thing I do is a full review of all six of your brand assets. I score them across three dimensions and give you a Brand Score out of 100.
Then I build a recommended sequence of what to work on first, ordered by impact. You walk in with a clear picture of the gaps and a plan.
Your Brand Score is my expert assessment of how your brand reads to strangers. Six surfaces scored across three dimensions, weighted into a number out of 100. I check it informally at Month 3 and do a full reassessment at Month 6. A founder who starts at 38 and hits 74 at Month 6 has concrete proof of progress.
The first thing I do is a full review of all six of your brand assets. I score them across three dimensions and give you a Brand Score out of 100.
Then I build a recommended sequence of what to work on first, ordered by impact. You walk in with a clear picture of the gaps and a plan.
A Community of other Founders
05
A private workspace where founders post submissions, share before/afters, ask implementation questions, and get peer feedback.This is where the implementation support lives between your review and your next submission.
strategy
marketing
The Editorial Room Marketing Roadmap
A done-with-you 3-month marketing plan, built on everything we've built together.
Most marketing plans fail because they're built on a brand that isn't ready for them. By Month 6, yours is.
I'll know your positioning, your proof points, your surfaces, your Brand Score trajectory and I'll use all of it to build you a custom 3-month marketing plan that tells you exactly where to show up, what to say, and how to turn the brand we've refined together into leads that don't require another coffee chat.
And at Month 6, you unlock this…
🔓
Included for members when they reach Month 6.
In three steps, you will have a plan, a score, and a clear picture of what to fix first
Submit Your First Brand Asset
Now that you have your custom plan, you can submit your first brand asset for review.
03
Join The Editorial Room
Click here to get instant access to The Editorial Room. You’ll be sent an email with a link to enter the space with the other editors, where you can start to introduce yourself and watch past teachings and calls.
01
Fill Out Your Onboarding Form
The onboarding form is how you request your tailored Welcome Review and Brand Score. It’s delivered within 7 days with a Loom video walking your through our plan for you.
02
How do I get started?
tailored feedback
Get personalized feedback from an expert who deeply understands your business and is next to you building it month-after-month.
01
Why The Editorial Room?
Better Understand Marketing While You Implement
Done-for-you is great, but you don’t gain the skills needed to start to see good branding for yourself so you can start to create better marketing on repeat, by yourself.
02
grow with other founders
Being a Founder can be lonely. And who wants to lament at networking events with potential clients and competitors listening? The Editorial Room allows you to learn from other Founders and grow without the pressure of being perfect.
03
your brand is either working for you or against you.
The Editorial Room Work-In-Progress Promise
I built this for founders who are ready to do the work and not just learn about it. So here's my promise: if you show up, submit your assets, and implement the feedback, your brand will get measurably better. Your Brand Score will prove it.
If you complete your first two submissions, implement the feedback, and still don't feel like The Editorial Room is worth your investment, email me within 60 days of joining and show me your before-and-afters. I'll review where things landed and we'll figure it out together. Whether that's a different approach, a refund, or something else.
What I can't do is refund a seat that wasn't used. If you joined but didn't submit, didn't implement, or didn't show up–that's not a product problem.
my version of "love it or your money back"
Meet Your Personal Brand Strategist
I’m Amanda, and I’ve worked on over 250+ rebrands since 2017.
And now? I’m bridging the gap for Founders who want to learn how to grow beyond word of mouth and referrals, learning the exact steps to show up online as the industry expert you are.
This is how you stop filling your calendar with coffee chats and start getting more qualified leads with less networking.
Are you ready?
How to Know if You're a Good Fit...
what our editors have in common | what our editors have in common | what our editors have in common | what our editors have in common | what our editors have in common | what our editors have in common | what our editors have in common |
You've built something that works.
Clients are happy. Revenue is consistent. You're not questioning whether your offer is good. You know it is because people tell you. The business has traction.
You’re making $8K–$25K/month
Enough to know your offer works. Not enough to hire a marketing director or a full branding agency.
Most of your clients come through referrals, word of mouth, or your own network.
Your brand isn't generating trust from strangers. And you're still the one doing the convincing in conversations.
You've been too busy building to refine how you present
Your website was a "good enough for now" decision that became permanent. Your LinkedIn is a resume, not a positioning tool. Your services page describes what you do but not why someone should choose you over anyone else.
How to Know if You're a Good Fit...
what editors have in common | what editors have in common | what editors have in common | what editors have in common | what editors have in common | what editors have in common | what editors have in common | what editors have in common |
You've built something that works.
Clients are happy. Revenue is consistent. You're not questioning whether your offer is good. You know it is because people tell you. The business has traction.
You’re making $8K–$25K/month
Enough to know your offer works. Not enough to hire a marketing director or a full branding agency.
Most of your clients come through referrals, word of mouth, or your own network.
Your brand isn't generating trust from strangers. And you're still the one doing the convincing in conversations.
You've been too busy building to refine how you present
Your website was a "good enough for now" decision that became permanent. Your LinkedIn is a resume, not a positioning tool. Your services page describes what you do but not why someone should choose you over anyone else.
- You’re pre-revenue or still figuring out your offer.
- You want someone to do it for you.
- You sell products, not services.
FAQ
Here’s what others have asked before working with me!
marketing
Time for a tough love moment...
Heres the thing about staying where you are...
Every day your brand stays the same, strangers are Googling you, scrolling your website, reading your LinkedIn and quietly deciding whether you're the right fit before you ever get the chance to make your case.
You won't know about the ones who left. You'll just keep wondering why the referrals aren't converting the way they used to, why your calendar fills up with coffee chats that go nowhere, why you're still the one doing all the convincing.
B2B buyers spend only 17% of their total buying journey in direct contact with vendors. The other 83%, they're forming opinions about you online without you in the room. (Gartner)
Your brand is either working for you in that 83%, or it isn't.
The Editorial Room is how you make sure it does.