It’s true — as your business changes so should your ideal client. As you define your portfolio and discover who you want to work with, that will morph your ideal client. Every six months to a year, depending on business growth, you should sit down and reanalyze who it is you want to work with. […]

Your website shouldn’t be just pretty. The main point of your website is to turn viewers into potential clients. That means every detail of your website should leave them wanting more. Below are the 3 things your website needs to attract ideal clients and get leads.   3 Things Your Website Needs to Attract Ideal […]

As a brand designer, I get asked this question a lot, “I think it may be time to rebrand but I’m not sure. How do I know?” There are a few warning signs that it’s time to revive life back into your brand. However, before we can decide if it’s time or not — we […]

After you’ve been in business for a while you start to see certain traits, characteristics, and similarities between the clients you love to work for and the clients you didn’t love to work for. The clients you genuinely enjoy, who pay for your services are referred to as your ideal client [learn more about ideal […]

  When it comes to your brand, one word to keep in mind is consistency. You should be consistent with everything you do in your business. You should set systems in place. By doing so, you will save time and your clients will come to know what to expect. Consistency is Key: How To Boost […]

Are you on Instagram trying to get potential clients attention? Have you ever come across an Instagram bio so good you clicked on the link because you were intrigued and wanted to learn more about that person or business? Today, we are going to learn step-by-step how to craft your killer Instagram bio so potential […]

Dream Client Versus Ideal Client: How your dream client is different than your ideal client An ideal client is not the same as a dream client. The two terms are not interchangeable. I recently read an article from the Huffington Post that was not exactly… right. The author of the article was explaining who her […]

Entrepreneurs¬†put a lot of time and effort in their brand. They create a logo, craft the perfect tagline, raise brand awareness in their niche but then they start¬†getting complacent in their brand. They lose focus and discipline and ultimately, start making stupid mistakes that kill their brand. Here are some common brand identity mistakes and […]

As a marketer, I am always striving to figure out new ways to reach potential clients in a way that will resonate with them. Consumers want to hold a conversation, and feel as if their opinion is heard and valued. They DON’T want to feel talked AT and feel as if someone is selling a […]

  You have a personal brand whether you’re aware of it or not. My personal brand, according to my husband, involves the words caring, loyal, and nurturing. That’s what defines me and drives my values and feeds my personality. Speaking of personality, that’s part of your personal brand as well. As a solopreneur, mompreneur, entrepreneur, […]

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