Once upon a time, I attended an industry event where a speaker advised against putting pricing on your website. As someone who always strives to stay ahead of the curve, I took this advice to heart. However, it went directly against what consumers have said they wanted—price transparency.

Imagine the frustration of seeing a $230 ticket only to find out at checkout that it’s over $600. Trust is immediately broken, and we cannot afford to lose it.

The Great Pricing Debate: Should You Have Prices on Your Website?

Let me tell you, I experimented with Carrylove Designs by removing pricing, and guess what? Fewer leads, and the ones I did get didn’t have the budget. So, today’s blog post is all about “don’t worry, I’ve got your back” themed. Let’s uncover “The Great Pricing Debate: Should You Have Prices on Your Website?”—and what to do instead.

The Case Against Price Transparency

Many industry experts advise against displaying prices to avoid sticker shock and encourage inquiries. They argue that price transparency can turn away potential customers who might be willing to engage if they better understand the value behind the price.

The reasoning is simple—if customers see a price and don’t immediately understand its value, they might move on without giving you a chance to explain. This approach aims to initiate conversations, allowing you to highlight the unique benefits your service or product offers during the sales process.

The Case for Price Transparency

However, today’s consumers expect transparency. Hidden costs or ambiguous pricing can break trust. A YouGov poll showed that 89% of adults support price transparency, especially in industries like airlines, where hidden fees are notorious.

Using the airline example, hidden costs lead to immediate distrust. Once trust is lost, it’s challenging to regain. Transparent pricing builds trust from the get-go, setting clear expectations.

During my experiment with Carrylove Designs, hiding prices resulted in fewer leads and lower-quality inquiries. Data doesn’t lie—transparent pricing attracts more qualified leads.

How to Present Your Pricing

Here are some tips on how to effectively present pricing on your website:

• Clear and Simple: Keep your pricing information straightforward.
• Context and Value: Explain what’s included in the price and the value provided.

Types of Pricing Displays

If you want more qualified leads, displaying pricing on your website is a must. Here are three effective ways to add the prices listed on your website:

Pricing Range

Display a range of prices to give potential clients an idea of what they might expect to pay. For example, “Our services range from $500 to $1500 depending on the scope of the project.”

Starting At

Mention the starting price to set a baseline expectation. For example, “Packages starting at $750.”

Typical Investment

Provide a typical investment range to highlight what most clients spend. For example, “Clients typically invest between $1000 and $3000.”

Price transparency builds trust, attracts qualified leads, and is backed by data. Experiment with how you present your pricing and let the data guide your decisions.

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