How to Change Your Ideal Client

THIS can hold you back from taking your wedding biz to the next level.

How to Change Your Ideal Client

It doesn’t matter if you raise your prices if you can’t attract the right people to pay those prices.

Here are a few things you can do to pivot your ideal client:

Identifying and finding your ideal client is an art. At CLD, we help our clients elevate their brands and book ideal clients on repeat.

Thinking you may be ready for a rebrand?

👉🏼 Grab our free guide How To Know If You’re Ready to Rebrand.

Here’s why you don’t need more clients; you need ideal clients (and how to change your ideal client).

Understand what your ideal client wants

Let’s take a couple planning a wedding as an example. A couple with a $10,000 budget versus a $100,000 budget will be researching and needing two different things.

For example, a $10k couple may search things like:

• Cheap Wedding DJ
• DIY florals for spring
• How do you plan a wedding on a small budget

Versus $100k couple may search:

• Best wedding entertainment
• Custom invitation suites
• Hire a wedding planner

They have different needs, so their research will look different depending on what’s important to them.

Right place to market

Couples with various budgets find vendors differently. If you’re moving from beginner to more established pricing, you need to pivot how you’re marketing.

Here are some suggestions to get you started:

Wedding Planning Sites -> Custom Website with SEO

Bridal Shows -> Preferred Vendor Referrals

Facebook Groups -> Pinterest

Cultivate Relationships with Wedding Planners

As a wedding vendor, you must help educate your clients on the benefit of them hiring a planner. So then, on the wedding day, you can focus solely on your job while the planner is taking care of the couples and their planning responsibilities. Our friend, Vanna at Blue Sparrow Events, says: “It’s a win-win-win situation if you can educate your client and help them to understand the benefit of them hiring a coordinator.”

Quick tips when working with a wedding planner for the first time:

• Ask to go to the Final Site Visit to show your really care and build the relationship before the wedding day.
• Treat your couple’s wedding day like a styled shoot by showing up early and helping with small details so we can have a higher chance of getting published.
• Send the planners the engagement session. It’s a nice little reminder to find ways to slide into the planner’s inbox.

Invest in your brand and website

People draw an association between websites and service quality. More than ever, there is an expectation of a clean brand and website design. You might have a great service, but pairing it with an unappealing website can deter most people, including other high-end vendors. We’ve been told by numerous wedding vendors that they won’t refer another vendor that doesn’t showcase the same brand quality.

Here are some quick ways you can elevate your brand:

• Ditch the @gmail.com address and invest in a custom email address like hello@yourbusinessname.com
• Edit your website portfolio to showcase your best work. Curate the galleries to speak to the level of wedding budgets you’re hoping to attract.
• Invest in creating an experience for your couples through applications like Aisle Planner, Dubsado, Honeybook

Elevate Your Ideal Client

Identifying and finding your ideal client is an art. We help our clients elevate their brands and book ideal clients on repeat.

Your next step

Find out if you’re ready to rebrand by getting complimentary access to our guide ‘How to Know if You’re Ready to Rebrand‘.