After you’ve been in business for a while you start to see certain traits, characteristics, and similarities between the clients you love to work for and the clients you didn’t love to work for. The clients you genuinely enjoy, who pay for your services are referred to as your ideal client [learn more about ideal clients here]. Here are some tips that are easy to apply on how to book more ideal wedding clients.
Book More Ideal Wedding Clients
When you start to book more of your ideal wedding clients you’ll see tremendous growth! Your work will become easier and more enjoyable because you’ll be happier to serve those clients. Your clients will be happier because you’ll be happier serving them. It creates this seemingly magical turn of events and everything in business will start to change for the better.
Niche down who you serve
I will be a personal testament to the power of niching down. In early 2016, I did brand and website design for anyone and everyone — from waste & recycling companies to boutique online shop owners. In November 2016, I decided to niche down my services to who I like to work with and who I offered the most value to, which was wedding industry professionals, photographers, and coaches. After doing so, my inquiries tripled shortly after that. Within the first 4 months of 2017, I had already made what I earned the entire year of 2016 and I loved every single client I was working with.
Find out who you love to serve and who you can offer the most value to. Maybe you’re a wedding planner and you realize you enjoy most working with older couples who are planning an intimate wedding of 50 guests or less. There is your niche!
Refine your portfolio
Your portfolio is for YOU, not your previous clients; don’t feel like you have to include every single wedding just to make past clients happy. When you take a look at your portfolio it should draw in your ideal client. For example, if you enjoy booking rustic weddings in the country then don’t put in your portfolio a wedding from a hotel in a downtown destination.
Review your website
Once you know the niche group you can best serve then it’s time to change your website, marketing, and description to reflect that change. I went from ‘Brand and Website Design for Female Entrepreneurs’ to ‘Brand and Website Design for Wedding Industry Pros and Photographers’ — I called out exactly who I serve.
Within 10 seconds of someone landing on your website they should be able to answer these three questions:
- Who do you serve
- What problem do you solve
- How do they buy
Answering those questions will bring you more inquiries because your viewer won’t have to think or search. People are lazy by nature because your brain is trying to reserve calories. That means you need to quickly and efficiently answer their most crucial questions.
After you do all the steps laid out above you’ll start to book more of your ideal wedding client. I have coached brand strategy to clients who’ve made these changes and seen an increase in ideal client inquiries.
Comment below with your tips to book more ideal wedding clients!