If you’re a seller on Etsy and haven’t heard the new yet then consider yourself a little behind. Etsy recently announced they’re changing the way seller shops look! You’ll finally be able to strength your shops brand presence and create a cohesive design.
How to Build a Stronger Etsy Brand Presence
Make your shop icon and cover photo different
The shop icon is the logo or face of your entire shop. Buyers will see it online, on the mobile app, and also on their receipts. A strong shop icon will help to build your brand. In the new shop design, launching April 5, 2016, a bigger cover photo will be available. I recommend you use the cover photo over the small banner option if you have a quality photo. You’ll have the ability to bring your vision and story to life with a cover photo. Your shop icon and cover photo should be different but cohesive. You should have a high-resolution picture for your cover photo that frames your best photography. I would also recommend using text sparingly on the cover photo. It should be utilized as a canvas, not as a book.
Set your shop tone
Your images need to convey what you want your shop to say or how you want it to inspire people. If you sell cute children’s clothing, you wouldn’t want your header to be dark and manly. That gives people a mixed message about what you’re trying to sell. It also attracts the wrong clientele.
People who come to Etsy to buy from real life artisans. They want to see your photo, your process, behind-the-scenes look at your studio, and the story behind your shop. After all, your story is unique and so is what they’re purchasing. Let them feel an emotional connection to you and your designs.
Product photography should be cohesive
Not only should your shop icon and cover photo be consistent but so does your product photography. If you look at my shop listings, they all follow the same template or theme. This helps to not only keep my potential clients focused on every single listing but also strengths my overall branding