Custom Website Branding
Imagine a website that perfectly reflects your brand and attracts your ideal clients. Sounds dreamy, right? At Carrylove Designs, our custom website branding process is the key to your business success. This post will walk you through the website design portion of our 4-phase Signature Experience designed to create stunning, effective brand tailored to you.
Phase 1: Discover Your Unique Brand
Understanding your unique market position is crucial. You’ve worked hard to build a reputation in luxury services, whether it’s spa management, high-end construction, or exclusive travel coordination. We get that your brand isn’t just a logo—it’s your business’s identity.
What we do:
- We start by identifying what sets you apart in your luxury niche.
- We refine your messaging to speak directly to an elite clientele—people who value the high standards you embody.
Our process begins with:
- Identifying your unique value proposition.
- Defining your target audience.
- Capturing the essence of your brand.
We had a professional organizer client, Wildey Organized, who initially had a very general brand message and website. We helped her niche down to focus on moms and families with small children. This understanding of her ideal client shaped the copy and imagery on her website, making it much more effective.
Phase 2: Copywriting
Now, let’s talk about the words. We write all the content for your website pages. Our conversion-based copywriters focus on getting a visitor from landing on your website to taking action.
A common question we get is, “What’s more important, copy or design?” The answer is both. We start with copy because it leads the design, but you can’t have crappy copy and good design or vice versa.
Our copywriters’ craft:
- Compelling narratives that resonate with your audience.
- Engaging and persuasive content to tell your story.
Many clients have told us they were in tears reading their website copy. Elisabeth Pickle from Mindful Counsel said, “All I can say from a legal perspective is that words, language, and copy ABSOLUTELY matter. And you guys are the masters. I still read my website sometimes and think, ‘This is me. Carrylove has captured our voice and language exactly.”
Phase 3: Custom Design for Desktop and Mobile
Once the copy is nailed down, it’s time to bring it to life with design. We design our websites individually for desktop and mobile because the experiences should be different depending on what device you’re on.
Your clients are busy individuals, often on the go, and they expect seamless interactions across all devices. Our bespoke web design ensures that whether they’re on a smartphone or sitting at a desk, the experience remains premium and user-friendly.
Our clients review the website using MarkUp, which allows them to easily add comments and feedback. We start with the homepage. Once that’s approved by you, we move on to the interior pages. This step-by-step approval ensures that you’re thrilled with every part of your new site without being overwhelmed.
Our videography clients benefit greatly from this approach. Videos need to be portrait on mobile phones but landscape on desktops. This is a detail that new designers might overlook, but it’s crucial for providing the best user experience.
Phase 4: SEO Optimization
Great copy and design are essential, but so is being found online. Our copywriters weave important SEO terms throughout your website content. Visibility is key. Our search engine optimization strategies are not just about getting you to the top of search results—they ensure that your website attracts the quality and caliber of clientele you cater to.
Then, our team goes through and adds:
- Meta titles and descriptions.
- Alt tags for images.
- Google Analytics and Search Console setup.
SEO is like the secret sauce that helps your website rank higher in search results. We ensure your site is optimized to attract the right traffic and convert visitors into clients.
One of our clients went from 63 clicks from Google to over 300 clicks within three months. The increase in traffic was incredible and showcased the power of effective SEO.
Phase 5: Seamless Launch
Launching a new website can be tricky, but we’ve got it covered. Setting up DNS records can be a pain for most people. Our team works with Showit to seamlessly connect your new site to your domain with minimal downtime. We ensure:
- SSL Certificate is added.
- Everything is working properly.
We handle all the techy stuff, so you don’t have to stress about it. Our goal is to make the transition smooth and hassle-free.
We once had a client whose domain was held hostage by a previous company. Our team walked her through how to handle the situation and regain access to her domain.
Phase 6: Ongoing Support
Our support doesn’t end once your site is live. We offer a complimentary recorded tutorial to show you how to continuously update your site, like changing images, text, and galleries. All of our clients can update their website without any help, but we’re always here if you need us.
Support includes:
- Complimentary tutorials that guide you through updates and modifications.
- Recommendations on content strategy to keep your site dynamic and engaging.
We recommend blogging regularly to keep fresh content on your site. This engages your audience and helps your site continuously rank for keywords.
We have a client who blogs twice a month and has seen an uptick in Google impressions and clicks as a result.
Custom Website Branding Process
To wrap things up, our custom website branding process is designed to set you up for success. From understanding your unique brand to crafting compelling copy, designing for all devices, optimizing for SEO, and providing ongoing support, we’ve got you covered.
Not sure if you’re ready to elevate your brand with a custom website? Use our 24-point website audit tool to see how your website ranks.
Contact Us to get started on creating a stunning, effective website.
