strategy

marketing

DOWNTOWN
BASTROP

The goal of the brand redesign is to communicate directly and clearly what it represents while maintaining a subtle resemblance to the “Visit Bastrop” brand. One of its primary objectives is to convey its historical appeal while also embracing modernity, making it attractive to both tourists and residents alike. The importance of a dynamic brand is highly valued, as it will appear at various events spanning a wide range of niches. For this reason, it must adapt easily to diverse situations.