How to Build a Stronger Etsy Brand Presence

If you’re a seller on Etsy and haven’t heard the new yet then consider yourself a little behind. Etsy recently announced they’re changing the way seller shops look! You’ll finally be able to strength your shops brand presence and create a cohesive design.

How to Build a Stronger Etsy Brand Presence

Make your shop icon and cover photo different

The shop icon is the logo or face of your entire shop. Buyers will see it online, on the mobile app, and also on their receipts. A strong shop icon will help to build your brand. In the new shop design, launching April 5, 2016, a bigger cover photo will be available. I recommend you use the cover photo over the small banner option if you have a quality photo. You’ll have the ability to bring your vision and story to life with a cover photo. Your shop icon and cover photo should be different but cohesive. You should have a high-resolution picture for your cover photo that frames your best photography. I would also recommend using text sparingly on the cover photo. It should be utilized as a canvas, not as a book.

How to Build a Stronger Etsy Brand Presence

Set your shop tone

Your images need to convey what you want your shop to say or how you want it to inspire people. If you sell cute children’s clothing, you wouldn’t want your header to be dark and manly. That gives people a mixed message about what you’re trying to sell. It also attracts the wrong clientele.

Make it personal

People who come to Etsy to buy from real life artisans. They want to see your photo, your process, behind-the-scenes look at your studio, and the story behind your shop. After all, your story is unique and so is what they’re purchasing. Let them feel an emotional connection to you and your designs.

Product photography should be cohesive

Not only should your shop icon and cover photo be consistent but so does your product photography. If you look at my shop listings, they all follow the same template or theme. This helps to not only keep my potential clients focused on every single listing but also strengths my overall branding

How to Build a Stronger Etsy Brand Presence How to Build a Stronger Etsy Brand Presence

  1. Kelsie Kleinmeyer

    March 23rd, 2016 at

    I’ve been thinking about how to amp mine up. Thanks for the great tips!

  2. Amanda Shuman

    March 23rd, 2016 at

    Thanks Kelsie! Let me know how you like the new shop setup.

  3. Heather Gullett Denniston

    March 23rd, 2016 at

    This is great. I have a friend that could really use this. Thanks for laying it out so nicely.

  4. Amanda Shuman

    March 23rd, 2016 at

    Thanks Heather! I hope your friend finds the information useful and profitable!

  5. Erin

    March 23rd, 2016 at

    Thanks so much for sharing! My shop is still relatively new and I’m working on building it, so I appreciate the tips!

  6. Amanda Shuman

    March 23rd, 2016 at

    Of course, Erin! Get ready for the new look of the shops coming soon. It’s good to be prepared.

  7. Iryna

    March 23rd, 2016 at

    Those are all great tips! I’ll keep that in mind when I decide to have an Etsy shop.

  8. Amanda Shuman

    March 23rd, 2016 at

    Thanks Iryna. I wish you the best of luck when you decide to open your doors!

  9. Tishana

    March 23rd, 2016 at

    Very helpful tips. Having an about page is more important than people think! I’m curious, what do you think of the new look coming next month?!

  10. Amanda Shuman

    March 23rd, 2016 at

    I definitely agree. I am really excited for the new look. I think it’ll be great for establishing a stronger brand presence. However, I didn’t see a Facebook ‘Like’ button which I’m disappointed about.

  11. Alicia Ford

    March 23rd, 2016 at

    Great tips! Especially since I am opening up an etsy shop here soon!

  12. Amanda Shuman

    March 23rd, 2016 at

    Can’t wait to see it! Keep me posted on how it goes. Good luck!

  13. Hollie || Little Goldfish

    March 23rd, 2016 at

    I’m loving the new etsy shop front, it’s much more beautiful and shows that etsy is moving with the times. I am hoping to finally open my shop on etsy at some time this year. I’ve had my shop reserved for a little while but have been too scared to do anything with it – I’m too much of a worrier!

    I took an Etsy Resolution online course actually here in Oz a few years ago and want to revisit it before opening my shop, so with that and these fabulous tips from you, I’m sure everything will be fine!
    Thanks for this great and timely post, Amanda. Definitely pinning it for later!

  14. Amanda Shuman

    March 24th, 2016 at

    Awe thanks, Hollie. I’m glad to hear I could help. I am also a fan of the redesign. I wish you luck with your shop when you open the doors.

  15. Momdana | Brand Launch • Carrylove the Blog

    September 20th, 2016 at

    […] If you’re thinking of opening your own Etsy shop soon then you’ll benefit from reading this post about building a stronger Etsy brand presence. […]

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