strategy
marketing
MICA McCOOK
Mica McCook is an Austin-based food photographer known for being a bit like the food she photographs: bold, vibrant, and irresistibly fun. At the core of Mica McCook's personal brand is a belief that food is not just sustenance, but a trifecta of culture, emotion, and connection. For Mica, it's not just about taking pictures; it's about crafting a visual feast that evokes emotion and tells a story, inviting viewers to step into a moment of culinary delight.
Brand Strategy
Brand Identity
Copywriting
Website Design
Social Media Direction
Launch Strategy
Launch Copy
SERVICES:
MICA McCOOK
For Mica McCook, our process began with an immersive dive into her world—where food photography transcends simple visuals to tell compelling, multi-sensory stories. Inspired by her background in playwriting, we positioned her brand to reflect the theatrical and vibrant personality that defines her work. From refined typography and a luxurious color palette to strategic messaging and evocative brand patterns, every touchpoint is designed to resonate with her target audience of decision-makers seeking innovative, high-quality content.
The Branding Process
Mica McCook’s website was designed to mirror her brand’s bold, vibrant personality. The layout emphasizes a cinematic experience, allowing her stunning imagery to take center stage. Interactive elements guide visitors through her portfolio with ease, creating an engaging, seamless experience that reflects her professionalism and creativity. From captivating headlines to strategically placed calls-to-action, every detail was crafted to invite her audience into a world where food photography transcends visuals and becomes an unforgettable narrative.
Website Design
