strategy
marketing
LOVE&FLOUR
Love & Flour is a beloved bakery crafting custom cakes, gourmet cupcakes, and macarons since 2016. With cozy locations in Salem, NH, and Newburyport, MA, it’s a haven for dessert lovers. Known for warm, welcoming spaces and treats made with love and top-quality ingredients, every dessert is both heartwarming and Instagram-worthy. Beyond baking, Love & Flour empowers others through educational opportunities, spreading joy and community one sweet creation at a time.
Brand Strategy
Brand Identity
Copywriting
Website Design
Social Media Direction
Launch Strategy
Launch Copy
SERVICES:
LOVE&
FLOUR
For Love & Flour, the rebranding process was about capturing the heart of what makes this bakery so special: its mix of artistry, quality, and community warmth. We started with a focus on the brand’s emotional core—the joy it brings to customers and the passion it inspires in future cake decorators. Every design choice reflects the brand’s signature blend of charm and sophistication. Strategic messaging was crafted to highlight their key differentiators, from their locally sourced, high-quality ingredients to their focus on creating desserts that are as stunning as they are delicious. The result? A brand identity as sweet and memorable as Love & Flour’s creations, ensuring every customer experience feels as special as the treats themselves.
The Branding Process
The Love & Flour website is as sweet and inviting as the treats it showcases. Bright, playful colors and whimsical design elements reflect the bakery’s joyful personality, while stunning photography highlights their beautifully crafted desserts. The layout is clean and easy to navigate, guiding visitors effortlessly through their menu, services, and story. Clear calls-to-action and thoughtful details make the site both fun and functional, perfectly capturing the warmth and creativity of Love & Flour.
Website Design
