strategy

marketing

ERBAN CONSTRUCTION
GROUP

Erban Construction Group is a woman-owned commercial construction company redefining what it means to be both precise and personable in the building industry. With over 46 years of combined experience, the Erban team is known for its client-first approach, budget accountability, and enduring craftsmanship. When they came to us, they weren’t looking for just another logo—they wanted a brand identity that communicated professionalism with a heartbeat. The goal was to create a high-end, trustworthy, and emotionally resonant brand that could stand out among corporate competitors while attracting commercial design-build projects, from boutique offices to large-scale developments.

Brand Strategy
Brand Identity

SERVICES:

ERBAN CONSTRUCTION
GROUP

Our strategy for Erban was rooted in one key idea: construction is about people, not just projects. We set out to build a brand that reflected the care, integrity, and craftsmanship the company brings to every job. Drawing inspiration from vintage blueprints and timeless tools, the identity balances sophistication with approachability. From a refined serif logotype to layered submarks inspired by traditional building materials, every visual element reinforces the company’s legacy of excellence. The typography and color palette blend strength with warmth—timberwolf, slate, and chamomile tones offer depth without feeling cold or overly industrial. More than just a visual system, this brand tells the story of a team who treats their clients like partners, their projects like legacies, and their work like a reflection of their values.