strategy
marketing
EAGLE CREST GOLF
Eagle Crest Golf Club is more than just a public course—it’s a cornerstone of the Capital District community, where tradition meets modern hospitality. A place where seasoned golfers, weekend enthusiasts, and social seekers alike can find their home on the green. At its core, Eagle Crest embodies accessibility, loyalty, and an unwavering commitment to creating unforgettable experiences, whether on the course or in its inviting social spaces.
Brand Strategy
Brand Identity
SERVICES:
MICA McCOOK
Our approach for Eagle Crest Golf focused on elevating its brand to reflect both prestige and inclusivity, ensuring it resonated with its community-driven audience. Through a refined yet approachable visual identity, we crafted a timeless logo, a rich, nature-inspired color palette, and a typographic system that balances heritage with modernity. Every element—from strategic messaging to the welcoming digital presence—positions Eagle Crest as a premier social golf club, blending the camaraderie of a private club with the accessibility of a public course.
The Branding Process
