strategy
marketing
DESTINED TRAVEL
Destined Travel is a full-service destination wedding and travel planning brand for modern romantics who crave more than just a vacation—they want an experience. Led by a seasoned expert and mother of three, Destined helps couples plan luxury weddings with ease and style, from all-inclusive resort bookings to multi-day celebration itineraries. When they came to us, the goal was to reimagine their visual identity and website so it matched the elevated experience they offer: luxury that doesn’t sacrifice warmth, and professionalism that still feels deeply personal. The rebrand needed to attract distinctive couples (and corporate planners) who value transparency, expert-level logistics, and thoughtful, memory-filled adventures.
Brand Strategy
Brand Identity
Copywriting
Website Design
Social Media Direction
Launch Strategy
Launch Copy
SERVICES:
DESTINED TRAVEL
We developed a brand identity that feels like a plane ticket to paradise—polished, poised, and dripping in romance. Drawing from Destined’s biggest differentiators—like their custom live planning dashboard, emotional intelligence, and destination expertise—we leaned into a refined, editorial aesthetic while amplifying the heart behind the service. The tone is equal parts luxe and approachable, allowing the brand to speak to both high-end couples and B2B corporate clients planning retreats. Visually, we combined elegant typography with tropical-inspired elements like a bespoke palm logo, warm neutrals, and muted seaside tones. This balance of polish and personality helped position Destined not just as a travel planner, but as a curator of once-in-a-lifetime experiences.
The Branding Process
The new website was designed as an immersive, conversion-focused experience that guides visitors through the journey of working with Destined. We intentionally separated pathways for weddings and group travel to create a personalized journey for each audience while ensuring the entire site feels cohesive, immersive, and aspirational. Through cinematic photography, poetic headlines, and strategic storytelling, we built trust with every scroll. The copy speaks directly to what matters most to their clients—ease, clarity, and confidence—while the layout supports streamlined conversion through inquiry forms, lead capture, and touchpoints that reinforce Destined’s signature white-glove service. It’s not just a pretty site—it’s a sales tool that feels like an escape.
Website Design
