strategy
marketing
CRAFT COLLECTIVE
Craft Collective exists to create confidence through care, artistry, and genuine connection. Designed as a modern, welcoming salon, the brand is built on the belief that great hair is personal—and the experience should feel just as considered. As a true collective of skilled stylists and shared values, Craft Collective prioritizes individuality, trust, and community, ensuring every client leaves feeling like themselves, only better.
Brand Strategy
Brand Identity
Copywriting
Website Design
Social Media Direction
Launch Strategy
Launch Copy
SERVICES:
CRAFT
COLLECTIVE
Our work began with a strategic review of the salon landscape, where we identified two common pitfalls: founder-centric branding and generic, interchangeable messaging. We positioned Craft Collective as a collective-first brand—refined yet approachable, aspirational without ego. Through intentional positioning, cohesive messaging, and a scalable visual system, we built a brand foundation that communicates confidence, consistency, and human warmth across every touchpoint.
The Branding Process
Craft Collective’s website was designed to reflect the salon’s refined yet welcoming personality—elevated, modern, and never intimidating. The layout balances aspirational polish with moments of warmth, giving space for the brand story, the stylists, and the experience to shine. Thoughtful pacing, intentional typography, and a neutral, textural palette create a sense of calm confidence while guiding visitors effortlessly through services, culture, and booking. Every detail—from the hierarchy of information to subtle interactions—was crafted to communicate trust, artistry, and a salon experience that feels as good as it looks.
Website Design
