strategy
marketing
BLESSED MAGNOLIA
Based in Ocala, Florida, Blessed Magnolia is a full-service wedding planning brand rooted in care, connection, and calm expertise. Led by a former nonprofit and corporate leader, the team brings high-level professionalism wrapped in a nurturing, motherly presence. When they approached us, the goal was clear: create a brand and website that felt elevated but approachable, polished but personal. They wanted to attract couples with refined tastes—and the budgets to match—while also making the planning process feel joyful, seamless, and fully supported. The challenge? Balancing luxury with warmth, and building a brand that didn’t just look high-end, but felt like family.
Brand Strategy
Brand Identity
Copywriting
Website Design
Social Media Direction
Launch Strategy
Launch Copy
SERVICES:
BLESSED MAGNOLIA
Our approach to branding Blessed Magnolia was to craft a visual and verbal identity that matched the heart behind the service: thoughtful, intentional, and deeply rooted in love. Through strategic positioning, we highlighted the brand’s biggest differentiators—years of leadership experience, a six-person support team on wedding days, and a unique ability to navigate complexity with grace. Inspired by the idea of a "wedding mom," we leaned into values like integrity, honesty, and warmth while crafting a tone of voice that felt like a reassuring hug. From the color palette to the messaging, every detail was designed to speak to ambitious, family-oriented couples looking for an expert they could trust as much as they’d trust a loved one.
The Branding Process
The website was built to function as both a high-touch client experience and a refined reflection of the brand. We designed a user journey that guides visitors effortlessly from inspiration to inquiry, with immersive galleries, heartfelt testimonials, and strategic storytelling woven throughout. Long-form blog content and SEO best practices ensure ongoing visibility, while custom proposal flows, email capture, and thoughtfully placed CTAs convert interest into action. Every element—from the warm typography to the elegant scroll animations—was selected to mirror the magic of a well-planned celebration and the supportive presence of the planner behind it.
Website Design
