An Elegant Lemon | Brand Launch

I am so excited, and I’ll admit it, also very apprehensive to showcase my first completed design project of 2016! Oh boy, was it a fun one! I get nervous to show my design work because it’s what I’m most passionate about.

Since this is my first brand launch on my blog, I’ll give you a little background. I studied graphic design at The Art Institute of Houston earning my degree in 2013. Shortly after I graduated (almost immediately) I started Carrylove Designs. Nearly three years later, here we are. I am striving to get to the point to where I can run my graphic design boutique full time. Until then, I will be blessed enough to have two full-time jobs.

An Elegant Lemon

Jacquline contacted me to help her launch her new brand which is a boutique that sells organic, handcrafted soaps. She already had a clear idea of what she wanted her brand to say about her. Her list of must-haves included cursive font, yellow and black color scheme, the use of a lemon and simplicity. The rest was up to the imagination.

In my design process, after hearing and seeing what the client is envisioning, I begin work on the mood board which helps spark concepts that are parallel to what the client is wanting.

Mood Board | An Elegant Lemon

Design Concepts | An Elegant Lemon

An Elegant Lemon | Final Logo

Are you contemplating launching a new business soon or updating your brand? Check out more of my designs and see a list of packages and services.
What are your thoughts about the final brand launch and mood board design?