5 Tips To Finding The Right Graphic Designer

Choosing a designer can be a challenging and sometimes seem like a daunting task. I will tell you I personally spent hours searching through WordPress designers and trying to find one that matched not only what design I was looking for but also had good customer service. However, it is quintessential to find the perfect designer before a project starts, so the entire process runs smoothly. Here are five tips to remember when trying to find the right graphic designer:

Find The Right Graphic Designer

Does their brand portfolio match the style of what you’re looking for?

If you want a vintage-inspired logo, you won’t choose a designer who only has modern logos in their portfolio. You want to find a designer that has experience in the style you’re looking for. Also, keep in mind what your project is – if you want label design help but only see logos in their portfolio then it probably isn’t the best match.

Does the designer have testimonials from past clients?

Nothing says more about the ease of the designers’ process or their level of communication more than past clients experiences. Before you start researching designers, it’s beneficial to write a list of what you’re looking for in your designer. Then once you read those testimonials, you’ll be able to see if they line up with what’s important to you.

Has the designer explained their process and what to expect?

Each graphic designer has a different process in which they go about designing. Usually, the designer will have the process mapped out on their site so potential clients can see it before they get in contact. Seeing the process will help manage your expectations from the start. If you want a lot of input into the design and contact with the designer, make sure the process allows for direct communication.

Does the designer outline billing rates and return policies?

Expectations should be concise. This not only protects the designer but you, as well. Make sure you are clear on return policies – what amount is due when and what is non-refundable and refundable. Most designers ask for 50% up front and the rest once the design is complete.

Do your personalities match?

Whether your personalities match or clash will be apparent from the first meeting. If this is your first time working with a designer, let them be aware. The best designers will make an effort to make you feel comfortable and stay informed. Look for designers that seem engaged and want to understand your vision and long-term goals.

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Finding the right designer make take a lot of time and effort on your part but the result of a dynamic client/designer relationships can have fantastic results. A great brand and graphic designer can help take your business to the next level.

If you’re looking to refresh your brand be sure to read these tips!