Difference Between a Brand and a Business

  1. […] In actuality, my entire process changed about two years ago. I used to give the client a questionnaire, present them with their moodboard and color palette. Once that was approved I would work on 3 different logo concepts. That would be presented to them via email. And once we refined the logo of their choosing, I would then begin the process of building out the rest of their brand design. […]

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