Whenever our business and lives get busy our marketing starts to take a back seat because we can’t possibly take on more clients at the moment. But then, we finish those projects and have to start hustling because we need clients. I am guilty of doing this myself and it creates panic when you’re wrapping […]

Many of us are business owners, parents, spouses, chefs, maids – the list goes on. When life gets busy and we have difficulty finding time in our day to shower, marketing for our business gets put on the backburner. There are many different ways you can automate your marketing. Today I am going to show […]

It’s true — as your business changes so should your ideal client. As you define your portfolio and discover who you want to work with, that will morph your ideal client. Every six months to a year, depending on business growth, you should sit down and reanalyze who it is you want to work with. […]

Your website shouldn’t be just pretty. The main point of your website is to turn viewers into potential clients. That means every detail of your website should leave them wanting more. Below are the 3 things your website needs to attract ideal clients and get leads.   3 Things Your Website Needs to Attract Ideal […]

As an entrepreneur, it’s exciting to start earning money for doing something you don’t view as work. If there’s something I know about you already, it’s that you have a passion and love what you do. However, when running a business it’s important we don’t get caught up in becoming a business. There is a […]

As a brand designer, I get asked this question a lot, “I think it may be time to rebrand but I’m not sure. How do I know?” There are a few warning signs that it’s time to revive life back into your brand. However, before we can decide if it’s time or not — we […]

After you’ve been in business for a while you start to see certain traits, characteristics, and similarities between the clients you love to work for and the clients you didn’t love to work for. The clients you genuinely enjoy, who pay for your services are referred to as your ideal client [learn more about ideal […]

Are you on Instagram trying to get potential clients attention? Have you ever come across an Instagram bio so good you clicked on the link because you were intrigued and wanted to learn more about that person or business? Today, we are going to learn step-by-step how to craft your killer Instagram bio so potential […]

Dream Client Versus Ideal Client: How your dream client is different than your ideal client An ideal client is not the same as a dream client. The two terms are not interchangeable. I recently read an article from the Huffington Post that was not exactly… right. The author of the article was explaining who her […]

As a marketer, I am always striving to figure out new ways to reach potential clients in a way that will resonate with them. Consumers want to hold a conversation, and feel as if their opinion is heard and valued. They DON’T want to feel talked AT and feel as if someone is selling a […]

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