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Today we’re going over creating a personal brand. This is so important for every solo entrepreneur, creative business owner out there because we’re not a corporation. We are typically one person. Maybe you have a team of a few people that you hire on to do some work, but we’re not an industry, we’re not […]

Squarespace, WordPress, Weebly, Showit — I’ve tried them all and designed websites for clients on each one of those platforms. Each time Showit comes out head and shoulders above the rest. From user experience to capability, Showit is the best platform for creatives. Why Showit is the Best Platform for Creatives I’ve been using Showit […]

Instagram is the king of imagery-based social media. I tell my clients it’s a different kind of animal in the marketing world. A post that may convert wonderfully on Facebook isn’t going to go over well on Instagram. That’s because Instagram relies heavily on beautiful imagery and genuine connection between users. One way to stand […]

Two seconds from viewing any Instagram profile you can tell is somewhat understands what the social media outlet is for or if they’re completely missing the point. Some accounts you click on immediately give you a spammy-vibe which leaves you feeling “ick”. Others, lead you on a journey with them and invite you to have […]

Your personal brand builds your business but focuses on you as an individual. According to a Nielson Consumer Survey, only 33 percent of buyers trust messages from a brand, while 90 percent trust messages from an individual they know. That means you, as a business owner, need to be the face of your message. This […]

Marketing your business is a lot easier when you know exactly who you’re speaking to. In order to run a successful online business, we have to know who we serve and how our product or service fits into their life. Below are two important tips to help you learn how to speak directly to your […]

Whenever our business and lives get busy our marketing starts to take a back seat because we can’t possibly take on more clients at the moment. But then, we finish those projects and have to start hustling because we need clients. I am guilty of doing this myself and it creates panic when you’re wrapping […]

Many of us are business owners, parents, spouses, chefs, maids – the list goes on. When life gets busy and we have difficulty finding time in our day to shower, marketing for our business gets put on the backburner. There are many different ways you can automate your marketing. Today I am going to show […]

It’s true — as your business changes so should your ideal client. As you define your portfolio and discover who you want to work with, that will morph your ideal client. Every six months to a year, depending on business growth, you should sit down and reanalyze who it is you want to work with. […]

Your website shouldn’t be just pretty. The main point of your website is to turn viewers into potential clients. That means every detail of your website should leave them wanting more. Below are the 3 things your website needs to attract ideal clients and get leads.   3 Things Your Website Needs to Attract Ideal […]

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Close your eyes for a second and imagine what your vision of success looks like? What do you smell? Picture the clothes you're wearing; the shoes on your feet. How do you feel? Excited for the day? Completely in love with life?

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Craft a Memorable Brand
The Brand Toolkit will walk you step-by-step how to build the foundation of a successful brand.
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